About
Tracy Lee
Founder, Shoot the Stars
Leadership Coach and Organisational Adviser
Singapore
Founder, Shoot the Stars
Leadership Coach and Organisational Adviser
Singapore
Tracy was very active through school — across sports, uniform groups, and school-wide activities. She received the President's Guide Award, Singapore's highest youth leadership award, served as faculty captain and netball captain, and played in the U18 National Women's football team. The experience she built outside the classroom was, in the end, the more defining. It shaped her character and what leadership means.
Being drawn to the natural world and how the places people inhabit shape what their lives and communities can become, she went down a less well-trodden path of studying geography without knowing where it would take her. It planted a way of seeing the world that would resurface and deepen through her consulting journey.
She entered consulting without knowing what career she wanted, thinking the breadth of the work would help her find one. Instead, through her time in Ernst & Young Advisory, she found that she loved the diversity and pace of the role — and challenged herself to go further, joining McKinsey & Company. As a local graduate who did not excel academically, she did not meet the typical profile. With the support of her mentors, she persevered and took a less conventional route, joining first as a Research Analyst in Shanghai. With quiet determination, she learnt the ropes and navigated the firm to become not just one of the first Singaporean partners, but one pursuing her own passions. She grew in self-belief and learned that she could chart her own path, even when there was no precedent for it.
The work she chose sat at the intersection of the public sector and real estate — megaprojects where impact was systemic and the stakes were high. This did not fit neatly into McKinsey's sector model, and meant building her client base largely on her own terms. When she made partner, she was told she had been among the most stubborn cases to put through, because she refused to get there on anything other than her own platform.
McKinsey was a platform for her to grow but also to contribute to others. As she sat at the centre of complex, multi-stakeholder engagements, she learnt the art of integration — drawing across disciplines to bring coherence and alignment. This allowed her to be involved in shaping consequential megaprojects and public sector programmes across the region and in Singapore. Whether it was with clients, with teams, or with her colleagues, Tracy came alive when working with people. She led McKinsey's Singapore recruitment not just to attract talent but to invest in it. The way she built and mentored her own teams was an extension of the same commitment.
What she kept seeing was that the constraint was rarely the strategy itself, but whether the leaders who had to own and carry it were actually ready to do so. That became the work she wanted to do.
In 2025, she left McKinsey at a point where opportunities were opening up for her. She wanted to embrace her strengths in working with people to help them achieve their broader goals, and to work with something larger. Yet, while she knew she had the instinct for it, she wanted to learn how this kind of work was actually done. She went on to apprentice in a boutique leadership firm and was humbled by the breadth and depth of what she encountered.
Shoot the Stars is what came from all of this: a commitment to working in close partnership with leaders and their organisations, from the inside out.
As a leader, Tracy is guided by a conviction that you cannot ask of others what you are not first willing to model yourself. She leads by example and will not expect of her clients what she does not believe she can deliver herself. In practice, that means telling clients what she genuinely thinks, saying when she does not know, and pushing back on what she believes is wrong — not for the sake of conflict, but out of respect.
Relationships are not background to the work but the conduit. For Tracy, the relational experience with the client is held paramount, alongside the joint goals that are set. This does not mean she will always be comfortable to be around or tell clients what they want to hear — but that she treats the work as a partnership, not a contract.
Tracy lives in Singapore with three cats. Outside work she continues to dabble in multiple sports, including bouldering and playing in the local floorball league.
Founder · Singapore
Senior Counsellor and Convenor · Singapore
Succession planning and next-generation leadership development for family conglomerates across Asia and North America. Designed and delivered cohort-based programmes alongside individual advisory work, spanning both incoming family principals and senior executives being prepared for top roles.
Research Analyst to Partner · Singapore-based; project experience across Southeast Asia and globally
Leadership roles: Head of Singapore Public Sector · Head of Singapore Recruitment · Head of Southeast Asia Megaprojects Practice
Enterprise development
Megaprojects, infrastructure and economic development
Early years (2012–2015): telecoms, customer experience and public sector service operations across Southeast Asia.
Senior Associate · Singapore
Public sector, customer and people advisory, focused on Singapore.
BSc Social Sciences (Geography)
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